I know what you’re thinking. “What the fuck is puffery?!” Or maybe your thoughts have less f-bombs than mine.
Trying to think of a name for my blog was harder than trying to name my first child. I don’t have a child, but if I did, I already know what I would name her (of course it would be a her). Poppy Perlin. Best Name Ever. Done.
When it came to naming my blog, however, it was a long arduous process filled with indecisiveness and self-doubt. Finally it hit me! I remembered the term “mere puffery” from law school (now I can say my education paid off) and thought it had a nice ring to it. I looked it up on Wikipedia and here is what it said:
Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no “reasonable person” would take literally. Puffery serves to “puff up” an exaggerated image of what is being described and is especially featured in testimonials.
This basically describes every Facebook post I’ve ever made. So there you have it. I hope you enjoy my shameless self-promotion as much as I do!